Ad ill probably use for this critique.
What does make an ad successful? If your trying to sell a product i suppose you could judge the success on how many items you sell. For other things I think a success full ad is based on how well you can get your message across. If your ad can easily and correctly get a message across that is successful. I think this particular ad is successful due to the simplicity and shocking nature of the ad. The simple nature of it comes from the fact that anyone can look at this ad above the age of 8 and know whats happening. If you don’t your in denial or way way to naive. The colors in the ad are also very simple. They chose to use alot of white in the picture to accentuate the main focus of the ad. By doing that your are immediately led to the important parts with out having to wander about. By making the ad so simple the flow of the piece is very easy to follow. Due to the color and the lay out of the ad you just focus on the center, while slowly looking around after the shock value has worn off.
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